Considered a high-end product offering by most analytics companies, such as Nielsen//NetRatings, Hitwise and the like, industry benchmarking stats are now being offered through Google Analytics at no additional cost (other than the usual reduction in privacy that comes with most of G's product offerings).
If you give Google permission to use your website's activity stats - in a non-identifiable fashion - to contribute to a collection of industry-wise statistics, you will be rewarded by having access to the results of that comparison. This will help to show you how your website stacks up against others in its niche.
What do you think about this new market research tool that Google is making available for free? Will you sign up?
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Google Analytics adds industry benchmarking
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