PPC Tips for Beginners

[TryUsOut]

Hi all!

Just wanted to share some tips I advice some of my clients.

For PayPerClick campaigns, don't just rely on using top keywords for your PPC campaign - this is the reason why others are failing. Bidding on top keywords will yield you less as competition for these are stiff already. The technique here is opting for other long tail keywords that is more likely to yield specific results because specific searches on long tail keywords or phrases are the ones that usually convert. Those who employ such search are more likely to buy IMO.

PPC is a trial and error campaign for newbies. Always test the water before jumping in. Be cautious on how much you bid at first, weigh first what keywords convert in your niche after a test run so you will know what works and what doesn't. There are two ways of bidding - the agressive (high) and conservative (low). This will greatly depend on how much budget you are willing to put in.

You should also try out other PPC providers for more reach on your campaign and to test what PPC platforms works best for you.

What are your effective techniques for a better ROI on PPC? Share in guys!

[ginog]

Hi,

I wish to deliver some information about ppc performance. Many PPC newbies neglect to set up conversions tracking, and base their assumptions about campaign performance on the number of impressions and clicks, on ad position, and on CTR actually it is wrong!! Those metrics are useful to gauge a campaign's ability to drive traffic to your site -- and especially the ability for a particular ad to attract clicks. But they tell nothing about your campaign's ability to drive sales or leads.
Here's how you should view the most important metrics regarding your campaigns:

The number of impressions indicates how often your ad is displayed, and is a measure of the number and effectiveness of the keywords in your campaign.

The number of clicks and the CTR indicates how well your ad is working to convince those viewing the ad that your site/offer corresponds well to the intent of their search.

The number of conversions and the conversion rate indicates how well your keywords, ads and landing pages are working together to convince PPC-driven site visitors to take the action that is the objective of your site -- usually sales or leads.

Since conversion data is necessary for you to judge how well your PPC campaign is working -- to decide whether you've chosen the right keywords, written compelling ad copy, adjusted your bids to obtain maximum ROI, and designed your landing pages correctly -- it's essential that you set up your site with conversion tracking.
Thanks,
Gino www.endha.com

[mazarebacha]

Thanks the sharing but i have no idea what the techniques for better ROI on PPC.

[elena]

thankyou very much for the tips..i may use it in future

[kameleon]

I also have to thank you for sharing these tips.