Adwords - Driving up PPC Costs?

[davidgeo]

I have had some local webmasters tell me that wealthy marketers can hurt the little advertiser by driving up the bid amount on AdWords that they might want to use.

If that were true, then there would be no point in trying to bid on any words that the big guys might use.

Anyone know if this might be the case?

[JCarl95]

More competition equals higher bids. You can combat this by bidding smarter. Choose more exact keywords and have a better landing page. Keep in mind that google looks at the landing page to determine its relevance. So with a good ad that pulls strongly and a great landing page you can pay a lot less than the big guys for the same clicks.