Adwords - Driving up PPC Costs?

[davidgeo]

I have had some local webmasters tell me that wealthy marketers can hurt the little advertiser by driving up the bid amount on AdWords that they might want to use.

If that were true, then there would be no point in trying to bid on any words that the big guys might use.

Anyone know if this might be the case?

[JCarl95]

More competition equals higher bids. You can combat this by bidding smarter. Choose more exact keywords and have a better landing page. Keep in mind that google looks at the landing page to determine its relevance. So with a good ad that pulls strongly and a great landing page you can pay a lot less than the big guys for the same clicks.

[samflutch]

I don't think it’s as simple as one might think to just "place a link" outside the fold of sorts when you are talking about something as complex as the G page and integration of ad placement for search terms. Having battled many mammoth apps in my day (oh the days), the path of least resistance often wins. They have a really good system with adwords for the placement of marketing ads to offset where a page does not get organic rank, so it makes sense to use it like the rest of the world. It's not driving up bid pressure if you can't get above them.
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Samflutch

buzz marketing