You know if your site is SEO friendly if it appears in the top websites on your targetted search engine (usually google).
Yes, you should use a tool. I have used IBP in the past. It's not a free tool but it does a good job. BTW optimizing a website is not a fun job.
Yes you can tell that a website has been optimized just by looking at it. Here are some quick rules:
- A keyword will usually appear in the webpage title, url, body text.
- Usually the text is not too long and very targetted.
Here's an example for my website (I own torrentomega.com):
If you search for Book torrents, movie torrents or game torrents on google you should find my website in the top 10. If you look at those pages you will see they are very specific and make use of Mod Rewrite to create some nice urls.
Any other questions?
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